From 1st August 2007 EPC have been introduced for domestic properties with four or more bed rooms in England, after one year October 2008 it has been a legal obligation through commercial and public buildings must have one as a means to raising awareness about energy efficient practices and it becomes part of the law for every commercial property in the UK. Whenever a property built, sold, rented or leased EPC should be through available as soon as marketing commences. It has been focused to help improve energy efficiency of buildings. EPCs are twisted using industry-standard methods and work out about energy usage. As a result of this, the energy efficiency of one building can be compared with another building of the same type. This enables potential buyers, land lord, tenants, occupiers and purchasers to see information on the energy efficiency and carbon emissions from their building so they can think about energy efficiency and oil expenses as part of their venture. The EPC has to be made available at the earliest opportunity and no later than the earliest of, The commercial EPC will provide the energy rating of a building, enabling the customer or tenant to make an informed decision as to the energy efficiency of their investment. These commercial EPC papers rate a building’s power efficiency from grade A to G, taking into account factors such as the equipment used during the building construction process and the amount of insulation in the land. The commercial EPC also comes with a list of recommendations, detailing ways in which owners can improve the energy efficiency of their buildings – thereby helping them to save money, as well as the batter environment. Now a day’s global warming is big issue around the world, For our behavior global warming is the continued rise of the earth’s temperature, and Greenhouse gases are one of the main contributing factors to the continued threat of global warming. Energy improvement measures can have as an outcome significant savings and they can reduce global warming. This is why the EPC is essential batter environment for our and next generation, not only for commercial buildings but also for all house owners.

Strong beginning
Business principle suggests that owners and business are separate entity. So potential customers might like to know you rather than your business. So introduce your products to potential customers though email, phone calls, flyers etc. Suppose you are selling sublimation items or sublimation equipments like heat press. You should let people know about sublimation products or how a heat press machine can produce quality sublimation items.

Use your website
Your website would be a great weapon to increase unconventional sales. You would explain the benefits of the products in your site and also send email to potential customers. The result must awe you. Just let the internet browser know the benefits of using sublimation products and also display the products in your site.

Build Your List
Take the opportunity to build trust with your valuable customers. Making a list of future customers would help you to communicate with them in regular interval. Customers seek to people who are trusted and reliable. Communicate with potential buyers according to list. Frequent communication would help to make a trust worthy relation with them.

Easiest delivery
Today’s busy people like to buy things easily. They hardly like to go store physically and buy products. So use your website a heaven for customers who would get every thing whatever they want any time 24/7 hours service. Online purchase is a fast growing consumer behavior and in coming days it would be the only way of shopping.

Establish You as the Expert
A website full of information would make you an expert to customers. You would publish powerful content in your site which can attract visitors. And it is obvious that when your site is bustling with huge visitors then it is very easy to sell products to them.

Starting own business or generate better revenue from existing one is not easy. It is true that running own business or starting a new business is always thrilling and enjoying. But reaching the ultimate goal is not easy. Getting optimum success from any business considering a strong marketing strategy should be come first. People who want to get maximum benefit from their small business they have to follow some small business marketing strategy. Let’s find it.

Never follow the big
It is very common sense that large organization advertise their products or services to get benefit from future sales and present as well. But as a small business entrepreneur you can’t go for large advertising because of high price. Suppose you are going to start a trade show display business locally. Then you must not spend in advertising like a international organization.

Follow low is the best price
Your potential customer might not ready to pay the asking price for your product or service. On the other hand some customers might act to get the best quality by offering lower price. So as a small entrepreneur you must not losing sales to many of these customers by offering higher price. So just go for lower price to attract more customers.

Offer a Premium Version
When some customers are more willing to pay high price to get a premium product or service then you must introduce special premium products for them. You can enjoy better profit by offering a more complete product or service.

Be innovative
Try to introduce some unique marketing strategy to beat the rivals. For example, you have trade show booth then just get a print of your best small ad on a postcard and send it to potential consumer.

Be smart
Try to utilize the space of ad in optimum level. For example by shrinking the size of your ads you can display more ads for the same cost. Sometimes short ads can produce better response than their longer versions.

Gaining trust
gaining customer trust is also very important. You can enjoy better revenue from trusted customer than to get any business from somebody who never bought from you. So always try to provide special value and providing special offer to your well known customers.

Would like to talk about sports money or earning or brand? Then Nike, Manchester United, super bowl and more interesting tiger woods’ must dominate the discussion’. It’s an interesting battle between on and off field. Recently Forbes ranks world’s top sports brand. Let’s see that.

Tiger Woods

A man himself turned into a sporting institution. Who has brand value of $82 million world highest paid athlete 2010 even if he does not hit a single golf ball all year. The legend born in Dec 30 1975.

Michel Jordan

U.S basket ball star Michel Jordan who has brand value of $30 million. The strange factor is Michel Jordan retired from basket ball seven years ago but still worth $30 million. A living legend of NBA.

Nike

“Just do it “a slogan of Nike, pioneer and market leader of sports business. An estimated $10.7 billion sports giant.  A swoosh logo and “Just do it” slogan values multibillion dollar. Today Nike is global brand indeed.

ESPN

Most familiar sports channel, worth about $10.5 billion. Walt Disney‘s ESPN ranks second among sports businesses Last year the sporting giant hast generated $8.5 billion revenue.

Manchester United

Manchester United has huge fan all over the world. Popularly known as red devils, Manchester United earn s the world’s most valuable team brand, worth $270 million. Even though Spanish soccer power Real Madrid generates $60 million more in revenue, Man U’s brand is $25 million more valuable.

Super bowl

Can you believe super bowl generated $420 last year that is more than combine earning of summer Olympics and Football world cup? It is said that Super Bowl has become a de facto national holiday.

Regardless of job seeker or business entrepreneur effective communication skills are essential to success. It must be ensured that when you convey a message to others , the message should be explicit and clear. Any ambiguity in message may hamper your expectation or your thinking you want to express. Misunderstanding and confusion must be removed from the communication process.
There are two types of communication. One is verbal and another is nonverbal. Verbal communication includes written communication, oral communication and non verbal communication suggest physical gesture, like indicate through finger, nod head etc.
An effective communication may reflect your thinking and expectation. An effective communication should go through some flawless process. Cautionary measure should be taken in each step throughout the process. Some process are given below to make your communication effective and also flawless.

Source
At first set your objectives of communication. Make sure that why you communicate, what is your goal and with whom you communicate. You also need to be confident that the information you’re communicating is useful and accurate.

Message
Message is the vital part of communication. It carry s your thinking and information. So information should be accurate.

Encoding
Encoding means to transfer the information you want to communicate into a form that can be sent and correctly decoded at the other end. It may be verbal or written. Your ability to convey the message or information with clear and simple way is a successful encoding. Assuming and removing all sources of confusion (for example, cultural issues, mistaken assumptions, and missing information.) is very important. Your failure to understand your audience or receiver may lead to misinterpret your thinking or expectation.

Medium
Messages are transferred through some channels.In verbal message face-to-face meetings, telephone and videoconferencing; and written channels including letters, emails, memos and reports.

Different channels have different strengths and weaknesses. For example, it’s not particularly effective to give a long list of directions verbally, while you’ll quickly cause problems if you give someone negative feedback using email.

Decoding
Decoding is as important as encoding. Any error form decoder may create confusion. So decoder should handle the message carefully and also should have enough knowledge to understand the message.

Receiver
Your message is delivered to individual members of your audience. No doubt, you have in mind the actions or reactions you hope your message will get from this audience. Keep in mind, though, that each of these individuals enters into the communication process with ideas and feelings that will undoubtedly influence their understanding of your message, and their response. To be a successful communicator, you should consider these before delivering your message, and act appropriately.

Reaction
A positive response from your audience can boost up your confidence and help you to understand that your message convey to the audience clearly. If you find that there has been a misunderstanding, at least you have the opportunity to send the message a second time.

Context
Context means the environment or the situation where your message is delivered. Communication is very in aspect of corporate culture, international cultures, and so on.